What’s in a Name?
Naming a business can be just as hard as finishing a business plan. Sometimes, the name of a business can be the difference between success and failure - especially online.
The first successful business I started was named Silk Screen Biz. I really don’t remember why I picked the name. From an internet marketing standpoint, I wanted “silk screen” in the name; I then added “Biz” to the end and I had a business name. When I decided to expand into buttons, naming my business was easy - “Button Biz“.
Companies spend thousands of dollars with ad agencies for the sole purpose of naming a product or a business. When I decided to start this blog, the obvious name for the blog would be “Button Blog”. Unfortunately, the .com domain was not available. Instead of spending a lot time thinking about a name for the blog, I decided to try out a new service called NameThis.
For $99, you’re able to post a project on the website. For the next 48 hours, members of the website post suggestions and vote on suggestions. At the end of the project, you’re presented with the three most popular names as voted on by the members. You can visit the project I posted, and you can see the top three suggestions below.
There were 290 different names suggested. The top name was “Nippy” but the .com version of that domain wasn’t available. So, I selected a different name that was suggested (and who’s .com domain was available). That name was buttonblogger.com and that explains how this website was named.
If you are looking to name a business, find a slogan, or name a product then consider NameThis.
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